TL;DR: FlippyTales is a husband-wife-led brand from Bengaluru making framed wall art, interactive journals, and emotional learning tools for children. What sets them apart: every product is designed around how children actually develop — not just what looks cute on Instagram. The art is beautiful, the frames are solid wood, and the founders personally handle customer care. They are celebrating their first anniversary right now with up to 35% off.
How did FlippyTales start?
FlippyTales started when founder Supriya Rajawat — after eight years in corporate leadership — created interactive journals and emotional learning tools for children, then expanded into curated wall art after noticing a gap in India’s market for thoughtful, non-franchise kids’ decor. It started with a journal.
Supriya Rajawat spent eight years in fast-track corporate leadership — strategy, team management, AVP roles. Then she made a deliberate choice to step away. Not because the work was meaningless, but because she had come to understand something clearly: outer success means nothing if your inner world is exhausted, confused, or running on autopilot.
Journaling had helped her make sense of things as an adult. And when she looked back, she realized she had been doing versions of it since childhood without knowing what to call it. That led to a question she could not put down: what if children had these tools from the very beginning — not later in life, when things are already harder and the habits are already formed?
FlippyTales was her answer. First as journals and tools for children’s emotional worlds — interactive learning content that teaches good habits, emotional expression, and sharing with parents. Then something else caught her eye.
While building the brand, Supriya spent a great deal of time inside the world of children’s products. She kept noticing wall art that stopped her — warm, considered, story-rich work with real characters in real scenes. The kind of art a child could look at every morning for years and still find something in.
She also kept noticing what did not exist. In India, the choice was stark: licensed cartoon characters tied to whatever phase a child happened to be in, or mass-market prints that could have come from anywhere. Nothing in between. Nothing that felt genuinely chosen.
The gap was too clear to ignore. So she built what she kept looking for — and could not find.
Who are the founders of FlippyTales?
FlippyTales was founded by Supriya Rajawat (Creative Director, 8 years in corporate leadership) and Anubhav Sood (Director, CS engineer and MBA), a husband-wife duo based in Bengaluru who bring complementary creative and operational strengths.
Supriya Rajawat, Founder & Creative Director — curates every collection, holds the standard for what ships, and makes every creative call. Her test for what makes it through has not changed since the beginning. She is the reason FlippyTales feels intentional rather than commercial.
Anubhav Sood, Co-Founder & Director — a computer science engineer turned MBA with deep experience in enterprise sales and regional leadership across India. At FlippyTales, he handles pricing, unit economics, vendor and supply-chain strategy, and day-to-day operations. His background in tech and data-driven sales means the business runs on systems, not guesswork.
As they put it: “She makes the brand worth choosing. He makes it possible to keep choosing it.”
What collections does FlippyTales offer?
FlippyTales offers four curated collections: Storybook (woodland characters and bedtime scenes), Affirmations & Keepsakes (personalised motivational art), Fairy Personalised Sets (five fairy-themed worlds with the child’s name), and Safari & Whimsical (gender-neutral animal prints). Each collection is curated — not just designed — to earn its place on a wall for the years a child grows through a room.
Storybook Collection — Woodland characters, forest nights, bedtime scenes. Named characters with real personality and no franchise attached. Sets of 3 and 6 to complete a wall. Warm earth tones, hand-drawn illustrations, the kind of art that makes bedtime feel like the start of an adventure rather than the end of a day.
Affirmations & Keepsakes — Art that gives a child something to believe about themselves. Personalised with their name, built into the scene itself — not printed on top of it. Phrases like “I Am Enough” and “I Am Brave” rendered in considered typography that works as both decor and daily reinforcement.
Fairy Personalised Sets — Her name, her initial, her fairy. Five designs, each a different world — dusty blues, golden groves, soft blossom. Every set personalised and framed. These are the sets that parents buy as keepsakes that outlast the nursery.
Safari & Whimsical — Animals that peek, creatures that wander, names spelled in wildlife. Personalised sets and standalone prints. Gender neutral, designed to work from nursery through to big-kid rooms. This collection bridges the gap between playful and timeless.
Does FlippyTales make anything besides wall art?
Yes — FlippyTales also makes interactive journals, emotional learning tools, and eco-consciousness workbooks for children aged 5-10. The brand actually started with journals before expanding into wall art. The product line that started it all — journals and interactive learning tools — remains central to what they do.
The Little Earth Protector journal is a 90-day hardcover for ages 5–10 that combines emotional expression with eco-consciousness. Children track their feelings, reflect on their day, learn to share those reflections with parents, and build awareness about the environment. It is structured around the kind of emotional awareness exercises that child psychologists recommend — made accessible and fun for a five-year-old.
The broader vision is interactive learning content that teaches good habits — emotional regulation, sharing, gratitude, and environmental responsibility — through tools a child actually wants to use. Not a textbook. Not a lecture. Something that fits naturally into a bedtime routine or a weekend morning.
This is the part of FlippyTales that most people discover second, after the wall art catches their eye. But it is the part that explains everything about the brand: the art exists because Supriya believes children’s environments should teach, not just decorate.
What makes FlippyTales different from other kids’ decor brands?
Three things set FlippyTales apart: design rooted in child development psychology (not just aesthetics), cohesive visual language across each collection so pieces look intentional together, and solid wood frames with archival-quality prints that last years in Indian conditions. You can find cartoon posters for ₹199 all day. What makes FlippyTales worth paying more for comes down to three things.
1. Design with developmental intent
Every FlippyTales collection is built around a theme that connects to child psychology — not just “looks cute.” The affirmation prints are not random motivational quotes; they are specific phrases chosen for how young children process self-concept. The journal is not just blank pages; it is structured around emotional awareness exercises.
This matters because a child’s room is the first environment they have any relationship with. What hangs on those walls is background input their brain processes daily. FlippyTales treats that seriously without making it feel clinical or preachy.
2. Cohesive visual language
Buy five random prints from different sellers and your child’s wall looks like a Pinterest board that never found a theme. FlippyTales designs each collection as a set — the color palette, illustration style, and frame finish are unified. Each set looks intentional when hung together.
This also means the decor ages well. A well-designed woodland set works in a nursery at age 1 and still fits a reading nook at age 8. FlippyTales specifically designs for longevity — their tagline is “walls that grow with your little one.”
3. Quality you can feel
The frames are solid wood with a walnut finish — not the hollow MDF frames that warp in Indian humidity within a year. The prints are on matte archival paper at A4 size, which means they will not yellow or fade the way inkjet poster prints do. Everything arrives framed, padded, and ready to hang. No trips to the framing shop, no extra cost.
How is FlippyTales’ customer service?
Exceptional — founder Supriya personally responds to queries, goes beyond what is expected, and treats every order like it matters. This is not a line from a marketing page — customer reviews consistently confirm it.
Customer feedback mentions:
- Personal attention from the founder herself, not a bot or a generic support team
- Gift-ready packaging with handwritten notes included
- Fast shipping across India (free above ₹1,499)
- No-hassle communication via WhatsApp and email
- Going above and beyond — multiple customers mention the owner exceeding expectations
For a small brand, this level of service is a genuine differentiator. Large retailers cannot offer it at scale. FlippyTales can, because they are small enough to care about every box that goes out — and because that care is not a business decision, it is who the founders are.
The brand has shipped to 51+ cities across India and 13+ countries, which is impressive for a company that is just one year old.
Is there a FlippyTales sale right now?
Yes — FlippyTales is currently celebrating its first anniversary (launched on Ganesh Chaturthi 2024) with a sale of up to 35% off across collections. If you have been considering their products, this is the time.
| Collection | Regular price | Sale price |
|---|---|---|
| 6-print framed art set | ₹3,499 | ~₹2,449 |
| Personalised sets | ₹2,499 | ~₹1,689 |
| Affirmation prints | ₹999 | ~₹799 |
They also run festival-specific promo codes — check their Instagram @flippy.tales for the latest. Previous codes have included KRISHNA (Janmashtami +10%) and FT15 (Diwali 15%).
Who is FlippyTales best for?
FlippyTales is ideal for new parents setting up a nursery, gift buyers looking for meaningful presents, parents focused on emotional development, and anyone disappointed by cheap Amazon prints. Here is the breakdown:
- New parents setting up a nursery who want something more thoughtful than cartoon posters
- Gift buyers looking for a meaningful baby shower, first birthday, or housewarming present (the personalised sets are particularly good for this)
- Parents interested in emotional development who want the child’s environment to reinforce positive self-talk, good habits, and confidence
- Anyone who has tried cheap Amazon prints and been disappointed by the quality — the difference in frame and paper quality is immediately noticeable
Is FlippyTales worth the price?
Yes — for solid wood frames, archival-quality prints, and design rooted in child development, the pricing is competitive with international brands and significantly better quality than cheap Amazon alternatives. FlippyTales is doing something quietly excellent. They are not trying to be the cheapest option or the biggest brand. Supriya and Anubhav are building a product line where every piece serves a purpose beyond decoration — and backing it with the kind of personal care that makes people recommend the brand to friends without being asked.
In a market flooded with generic children’s decor, FlippyTales stands out by asking a better question: not “what looks cute?” but “what actually helps a child grow?” The answer shows up in every product they make — from the journals that started it all to the four wall art collections that now define the brand.
If you are setting up or refreshing a child’s room, flippytales.in is worth 10 minutes of your time. And with the first anniversary sale live right now, the pricing has never been better.
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